Establishing a marketing programme.
• Defining image, trademark and emblems.
• Company trademarks, definition of advertising material, leaflets, letters.
• Marketing plan.
• Sales plan.
Establishing a development programme.
• Definition of concept, services, menus, tariffs from each point of sale.
• Graphic design, preparation and printing of materials of sales points and rooms.
• Establishing and implementing the trademark in endowments.
• Endowment needs for each point of sale.
• Definition, preparation and implementation of service manuals.
Establishing a human resources programme.
• Personnel uniformity.
• Staff needs, analysis of competitive wages.
• Search and selection of staff.
• Calendar of incorporations, search, selection and hiring.
• Assignment of responsibilities.
• Training plan.